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Prospect Research 101

How to better understand your donors

Learn to use library and other public resources to develop a prospect research program.

Prospect research allows fundraisers to learn more about potential or existing donors’ personal backgrounds, giving histories, wealth indicators, and philanthropic motivations to evaluate a prospect’s capacity to give affinity toward an organization. This workshop will cover a variety of tools and resources freely available to help your nonprofit build a prospect research program from the ground up.

Outcomes:

Upon completion of these workshop you should be able to:

• Identify several key wealth indicators about a prospective donor
• Research foundations as potential funders
• Evaluate prospects for your organization

Intended Audience:

• Fundraisers looking to develop new skills.
• Nonprofit employees seeking to develop a prospect research program.
• Students interested in gaining knowledge about the nonprofit sector and fundraising.
• Volunteers or board members who want to help their organizations with tangible fundraising skills.

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