Skip to main content
Learn to use library and other public resources to develop a prospect research program.
Prospect research allows fundraisers to learn more about potential or existing donors’ personal backgrounds, giving histories, wealth indicators, and philanthropic motivations to evaluate a prospect’s capacity to give affinity toward an organization. This workshop will cover a variety of tools and resources freely available to help your nonprofit build a prospect research program from the ground up.
Outcomes:
Upon completion of this workshop you should be able to:
Identify several key wealth indicators about a prospective donor
Research foundations as potential funders
Evaluate prospects for your organization
Intended Audience:
Fundraisers looking to develop new skills.
Nonprofit employees seeking to develop a prospect research program.
Students interested in gaining knowledge about the nonprofit sector and fundraising.
Volunteers or board members who want to help their organizations with tangible fundraising skills.