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Website Building: Small Business & Nonprofit Best Practices

This class will help you to understand how to craft a website that communicates key messaging effectively, whether you are building your first site or looking to optimize an existing online presence.

Want a website that aligns with your brand, engages your audience, and converts them to action, but not sure where to start?

This class will cover:

·       Best practices for building a website from start to finish

·       How to effectively communicate your brand story

·       Key vocabulary for getting started

·       Website building tools and resources for all skill levels

You can expect to leave class with a higher level of confidence about planning and designing your website. You will develop a greater web design vocabulary, empowering you to work more efficiently with drag-and-drop website builders, or to ask better questions when consulting a creative professional. Ample time will be provided for Q&A with the instructor.

This class is designed for small business owners and nonprofit professionals. Whether your main goal is to sell products and services or attract donors and volunteers, you’ll be well on your way to creating a more engaging website!

About your instructor:

This class is led by Morgan Gale, a former Toledoan and graphic designer now based in Ann Arbor, Michigan. Gale holds a BFA in Graphic Design from Bowling Green State University and has extensive experience helping clients across a variety of industries reach larger audiences online. Specializing in web design, user interfaces / user experiences, and brand design, Gale has led design projects independently and developed sites as part of marketing and e-commerce agency teams. The designer's ideal clients are passionate about making a difference in their local communities.